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Our Story

The Story So Far

Mammas HQ fills the gap that Mamma spotted when she became a mum in 2018. An avid person for hair, nails, pampering and me-time, she simply couldn't believe there were no salons in Perth with a creche. She searched and searched, but nothing came up. 'This is crazy' she thought, how am I supposed to keep looking and feeling great with my baby in tow?

When my son was 3 months old I took him with me to my hairdressers, which they said was fine. It was nearing Christmas and it had been months since I had my hair done. I timed the appointment with his nap so I hoped it would be easy. Well it was not! He cried and cried, I tried to feed him, the staff tried to feed him, we all rocked the pram but he would not sleep. I was so embarrassed. It made the whole experience less than relaxing for me and the other clients. Of course I apologised numerous times and everyone said it was okay, but in reality it was far from acceptable. When we get our hair, nails or another beauty treatment done it is part of our downtime. None of us felt pampered or relaxed leaving the salon on that day. I knew there had to be a better way and I knew I would make it happen."

In a nutshell - this is how Mammas HQ developed. From identifying a need through personal experience and talking to other Perth mums the concept was born and events in her life made sure it happened.

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Mammas HQ Beauty Salon founder and owner is a single Mum and gives discounts to other single mums in Perth
mammas hq founder Sara with her son who also uses the childminding creche whilst at the salon working

Mamma (aka Sara) arrived in Perth from Manchester in the UK in 2012. Having worked in marketing for half of her life, she knew that while she didn't have the beauty skills to open a salon on her own she could use her marketing expertise to let everyone know about it. She harboured the idea for almost 2 years. Following the breakdown of a toxic and abusive relationship in May 2020 she left her home with two suitcases and a box of toys and spent some time in a Perth refuge. Becoming a single mum (well co-parent single mum) and knew that now was the time to pursue her passion for hair and beauty. In fact as a teenager she had wanted to be a hairdresser but pressure from family forced her to go to University where she majored in marketing and finished top of her class. While marketing is something she loved she never lost the passion for the hair and beauty industry she was always well preened and the

About
Mamma

first to try the latest treatment on the market from IPL to hair extensions to balayage to micro-needling.

One thing I absolutely love about marketing and the beauty industry is that it is constantly evolving. Both change all the time and working in both is never dull. When I began working in marketing over 20 years ago people had websites that were little more than landing pages and no one had imagined social media. Similarly with hair removal waxing was pretty much your only salon option until electrolysis came along and then that has developed to IPL and SPL. Having a real passion for both marketing and hair and beauty makes me feel that my job at Mammas HQ isn't really a job as I love every single day I see mums coming out feeling beautiful, refreshed and not rushing to pick their kids up. Plus only answering to myself and making my own decisions based on my gut feeling is so refreshing too. I love being a mumpreneur and I would advise anyone with a good idea or that spots a gap in the market to go for it too!

It would not have been possible for me to start Mammas HQ without being fortunate enough to be accepted on to a government entrepreneurs scheme in November 2020. My life had been through a massive shift I'd lost a dream job in the Cruise Industry due to Covid and with my relationship breakdown I had ended up on Welfare for the first time in my life. But from the start I knew I was going to pursue my business idea to live the life I had always dreamed of. As I worked on the idea from June 2020 I also realised that there were so many mums with hair and beauty skills that were struggling to use their skills and make money working out of home or mobile and around their children. This is when I knew once again that Mammas HQ would be different to other salons as the people providing the beauty treatments could also use the creche, just as I intended to do to with my son. We all chip in for the cost of the creche to make it affordable for everyone. Having looked at the cost of babysitters and other types of child care $10 an hour is affordable. The creche isn't a money maker it is there because we need it"



mammas hq founder storymammas hq founder story

Why Mammas HQ is a Social Enterprise

Mammas HQ is a social enterprise as it gives priority employment to mums with kids and also a flexible work environment for all employees. Mammas HQ is a business that has clear principles about family coming first, work-life balance as well as providing services that enhance mental health and well-being for Perth's mums. With an army of mums with an impressive range of qualified skills, Mammas HQ provides the widest range of hair, beauty and professional services combined with the onsite creche. They say it takes a village to raise a child, Mammas HQ is the village to support all Perth's mammas in so many ways. ​

Being a social enterprise, Mammas HQ gives back in ways such as: ​

  • providing discounts for single mums (proof required such as pensioner card)

  • an optional donation at time of purchase to fund:​

    • reduced cost services to be provided to women who have escaped domestic violence

    • training in hair or beauty services for a local woman who has escaped domestic violence so they can become self-sufficient and engage in meaningful work to rebuild their life independantly

  • gets involved in fundraising at key times for causes that empower women.

  • Mammas HQ’s moto is:

We are empowering Perth's mums to put themselves first by using our services. For those mums that work with us we are empowering them by providing them with meaningful employment in a supportive environment, where we are all mums that are in this together. If you'd like to join the Mammas HQ team contact us. ​ ​

Finally, Mammas HQ welcomes all women and men to use and work with us. While we are very focused on mums as we carry the majority of the family load and there is nothing else in existence in Western Australian like Mammas HQ, in essence we are all people and we will not discriminate against anyone - Mammas HQ is also people empowering people - single, married, mum, dad, divorced, grand-parent, aunt, uncle.... Everyone is welcome at Mammas HQ. ​ ​

A Perth mums and baby at Mammas HQ baby friendly hair salon

Mission

A Perth mums and baby at Mammas HQ baby friendly hair salon

At Mammas HQ our mission is to empower Perth's mums by providing access to self-care services and other essential professional services by mums helping other mums. Mammas HQ enables time-poor mums to access a range of beauty and hair services in a relaxing environment with an onsite creche facility. Many of our qualified beauticians and hair stylists also use the creche whilst pampering other mums. Childcare is a barrier for so many mums, and Mammas HQ's mission is to enable mums to empower other mums.

Vision

At Mammas HQ Mums can get ready for their wedding while the children are looked are looked after in the creche

All mums should have access to hair, beauty, well-being and professional services without childcare being a barrier. Mammas HQ's vision is to provide a flexible range of beauty services in a relaxing salon setting where mums can bring their children to be looked after by trained professionals. Self-care is so important for positive mental health, and having some 'me-time' at Mammas HQ encourages mums to access this guilt free.

At Mammas HQ Mums can get ready for their wedding while the children are looked are looked after in the creche

Thank

you

To all the Perth mammas who allowed Mammas HQ to use their real life pictures on this website. In line with our mission and vision we wanted to empower Perth's mums to feel beautiful and proud, plus have a little taste of fame. We are all beautiful (mamma or not) and using stock photographs of people instead of real life people simply wouldn't fit with our ethos.

We are extremely grateful to the following mums for supporting us by giving us permission to use their photo:

We are extremely grateful to the following mums for supporting us by giving us permission to use their photo:

- Hayley Beardman

- Kim Reynolds

- Tracey Foster

- Linda Sewell

- Francesqua Spencer

- Claire Money

- Athena Lawson

- Clare Kirk

- Kim Britza

- Hayley Beardman

- Kim Reynolds

- Tracey Foster

- Linda Sewell

- Francesqua Spencer

- Claire Money

- Athena Lawson

- Clare Kirk

- Kim Britza